Job: Online / Email Marketing Consultant - London, c.£50k, JP Connect

Employer: JP Connect
Posted: 14 Nov 2008
Contact: Mr Wayne La
Location: West London
Sector: Media and New Media,
- Entertainment
Contract: Permanent
Hours: Full Time
Position: Online / Email Marketing Consultant - London,
- c.£50k
Salary: to £50k + benefits

Job Description

Company is a young, dynamic online marketing agency who has experienced rapid growth since launche in 2006. They have signed a number of impressive clients and are continuing to grow and develop them.

They require and online marketing manager to sit within the online marketing team of a major blue chip (b2c entertainment) managing their email communications to a very large customer base. This client has significant online budget and this is a fantastic opportunity to be involved with a high profile, innovative organisation. You will be base on-site at the client's offices.

Key areas of expertise:

Essential:

* Email marketing - including testing, creative and delivery * Landing page development - strategy, design and opmisation * Cross sell / up sell knowledge - working with technical teams to identify and implement online cross sell activitiy

Advantageous:

* affiliate management, PPC advertising, media buying, media optimisation / trafficking, online loyalty programs, lead generation

Key Responsibilities:

* Advising on email marketing strategy and implementation * Writing creative briefs * Evaluation of creative through from scamps to sign off * managing internal processes and stakeholders * Liaison and management of email marketing providers * Liaison with internal legal and brand teams for sign-off * Evaluation of results and recommendations based on these results * Proactive idea generation * negotiation of creative costs * managing internal teams for landing page builds * Presenting reports and results to senior management

Candidate Requirements

* Minimum of 3 years online marketing including significant email marketing experience. * Worked in a large agency on blue chip clients or has been in a senior online /email marketing role in a large blue chip company

Key requirements:

* Be able to absorb large amounts of information and data in order to be able to understand clients' business * Proven background in managing email campaigns * understanding of opportunities/effectiveness/limitations of various types of email formats and technologies * Understanding of importance and opportunities presented by landing page strategies