Job: Head of eCRM / Email Marketing Director - Barcelona, JP Connect

  • Employer: JP Connect
  • Posted: 14 Nov 2008
  • Contact: Mr Wayne La
  • Location: Barcelona
  • Sector: Media and New Media,
    • Consumer Goods
  • Contract: Permanent
  • Hours: Full Time
  • Position: Head of eCRM / Email Marketing Director -
    • Barcelona
  • Salary: up to 120k eur + benefits

Company are a global leader in providing valuable e-commerce services to consumers and small businesses with over 11 million customers worldwide. A company with a truly global outlook, you will be based in their multinational offices in Barcelona.

A suitable relocation package is provided.

You must be fluent in English and any other European language would be beneficial, not a necessity.

RESPONSIBILITIES:

• Partner with external and internal resources to coordinate email marketing creative, campaign and channel analysis and scheduling

• Direct responsibility for the development and growth of revenue in a rapidly growing segment of our business across 13 different European markets

• Manage existing and develop new programs to drive sales while maintaining an acceptable level of profitability

• Develop quarterly and yearly forecasts and plans for your team, track the team to the plan and make adjustments as necessary

• Perform continuous testing on product mix, creative, content, price, etc. to ensure optimal performance

• Aid in optimizing segmentation modeling and lead the effort to continuously test and refine contact strategy

• Innovate, build, manage and grow the retention email team

SKILLS AND QUALIFICATIONS:

• Bachelor's Degree in Business, Marketing, or other relevant field required, advanced degree preferred

• 4 to 6 years of online marketing experience required, specifically, experience with email marketing / eCRM

• Excellent problem solving skills

• Strong, metrics-driven background

• Ability to utilize both qualitative and quantitative data

• Proven track record of revenue growth through strong analytical and direct response techniques

• Proven P&L experience

• Strong negotiation ability

• Demonstrated leadership and team management skills

• Strong marketing background in some/all European countries

• Strong communication and presentation skills

• Excellent computer skills, including familiarity with Word, Excel, and PowerPoint

• Excellent interpersonal skills, high energy, and enthusiasm for a fast-paced environment

• Proven ability to multi-task and work on multiple complex tasks that come together under one deadline

• Knowledge of foreign languages a plus

• Proficiency with HTML and SQL a plus

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